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The Ministry of Foreign Affairs launches the campaign #WeAreItaly



The Ministry of Foreign Affairs launches the campaign #WeAreItaly

The Italian Ministry of Foreign Affairs recently launched #WeAreItaly #StayTunedOnIt – a campaign to promote Italian culture at its most creative and vital in these challenging times.

Andrea Bocelli, Uto Ughi, Tiziano Ferro, Paolo Fresu, Ada Montellanico, Nek, Andrea Griminelli, Rita Marcotulli, Fabrizio Bosso and many other Italian artists have joined the initiative and created video messages to invite the world to stay connected to Italian culture. Also available will be the many initiatives that Italy’s cultural institutions are developing to provide exclusive and exceptional cultural entertainment to all during the Covid-19 emergency.

The Ministry of Foreign Affairs and International Cooperation, thanks to Italy’s ability to continue to produce and share high-quality culture and entertainment, will issue a new daily collection of videos and exclusive content through the dedicated page of its website, on social media (including YouTube channel) and via the network of Italian Embassies, Consulates and Cultural Institutes around the world.

Take advantage of the "web culture" of museums and archaeological sites, libraries and archives, festivals and theatres, cinema and live entertainment, television, radio, and more. Institutions such as Istituto Luce, the Milano and Bologna cinematheques, the Salone del Libro, the Pinacoteca di Brera, MAXXI, and many others will demonstrate their extraordinary ability to "occupy" social platforms creatively and with quality content.

Stay tuned on IT!